Yanti, from Selling Spices become Successful Entrepreneurs
March 25th, 2011 | 
Author: Yanti, from Selling Spices become Successful Entrepreneurs – 1001zones, Starting from the idea of seasoning mix cassava chips, crackers and selling fried chicken and potato by using the cart, now its growing and increasingly large turnover.
As a housewife, not an obstacle for Yanti Meilianty Isa in order to achieve success, like the adam. He began his career of an employee of the company, now she just became the owner of a business turnover reached USD 2 billion per month.
- Yanti Meilianty Isa
“I started a business (PT) MagFood Food Innovation 2001. Inspiration is shared (to others). I see a lot of gaps for Indonesian food. As Muslims, it must be kosher food, and our state of food insecurity. So I start first of myself,” said Yanti in Jakarta, Wednesday (03/23/2011).
The first product of the business, which is a mixture of spices for industrial cassava chips, crackers, made of hygienic materials, qualifies MOH, and kosher. “Year 2003, (I) entered into a franchise business. Formerly carts times ya, make fried chicken, and potatoes,” said Yanti, a continue campaigning for the use of food preservatives and dyes are safe for health.
Lapse 4 years later, Jackie bought shares of Red Crispy. However, because there are two ownership with one brand, then Magfood RedCrispy transformed into Magfood Amazy brand, which is a fast-food restaurant with a menu mainstay fried chicken and potato chips.
For the number of employees, for three years Amazy operate, there have been over 110 outlets, with 8-12 employees per outlet.” From the old and new brands we already have about 2000 workers, and entrepreneurs have formed a network of 400 people more,” she said.
“National Territory, the more advanced economies outside the island instead. Starting from Sumatra, Kalimantan and Ambon, Sulawesi. I enter in the cities that I had never met before,” said Yanti.
According to him, is an act of suicide if the focus on the island of Java in expanding business expansion, which is heavy enough to compete with multinational companies. “We go to the suburbs, like Bekasi, Bintaro, go into residential areas,” she explained.
Yanti who had formerly been a professional for 17 years with specialization in brand management say, mentally as the biggest obstacle for a person starting a business.” My capital is not money, but my experience during 17 years as a professional. Over the years I had the opportunity of many multinational companies to build new business, so this (capital is not just money) that I want transmitted to people,” she explained.
Mental in the attempt, he added, also means do not depend entirely with the government. That is, if it is difficult to meet licensing, taxes that make it difficult, or support to SMEs is still very difficult, do not complain, and try their own business.
“The problem in (business) micro, they do not create leadership. Like, traders in Tanah Abang, omsetnya probably more than me, but when the merchant was sick, their shop is not open,” she said.
With its status as a mother, also a businessman, Jackie says, there are many obstacles from the environment, ranging from the nuclear family, a large, up to the public though. “Well, the woman must have physical and mental endurance are very strong. Make hand finished eighth, Octopus, so they can keep family, businesses, and others,” she explains with enthusiasm.
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